Every day, different companies across the globe come up with new ideas to be the best and grab most of the market share in their genre. There are strategies for cutting the costs, making processes more efficient, increasing dependency on technology, etc. The only purpose behind all these strategies is to maximize revenue and profits.
In the era of internet, we have witnessed a lot changing over days. But, it is tough to find something that has been as influenced by the internet as the shopping. Especially in the last few years, every business has shifted its concentration on what it can grab from the worldwide web, and the internet hasn’t disappointed them.
Companies like Amazon and Alibaba have grown and succeeded exponentially, and there is no denying the fact that, in the fast-moving world, it is the future. Every business has to look to the internet if it wants to still be in the market in the next ten years.
Online Businesses & Packaging
Online market has changed the entirety of business dynamics, and it has strengthened few sides of a business and weakened the others. One side that you can’t ignore in this revolution, and that has helped businesses compete in the online domain is the packaging.
Every company that is selling goods online relies on the packaging, and packaging decides if a business is successfully going to compete or going to perish. We all know if a product is from Amazon when we see a specific logo on the packaging box, and it decides our reaction to the product. Let’s look into the details of mailer boxes, the epitome of online packaging solutions, what they are, and how they are helping businesses?
What are the mailer boxes?
They are a special kind of boxes which are usually packed and closed from the bottoms, and its side tabs lock with the bottom. These locks on the front of literature mailer boxes ensure that the box remains close and the product that is inside is safe throughout dispatch.
Custom mailer boxes are usually rectangular shaped, even though they can be designed and customized in every way possible. Variety of designs and shapes of these boxes is generally influenced by the product that is going to be packed in them, for example, if they are going to be used for mobile accessories, they have to be more linear with more length. Similarly, packaging of bracelets and other jewellery could be done in a small mailer boxes.
Die-cut mailer boxes are also used in displaying the product to offer customers a first-hand experience of the product before they open it. People who have bought gift packages online are also familiar with die-cut mailer boxes, which are specially designed for gift packaging and offer luxury unpacking experience.
Now that we have discussed the main types of mailer boxes and what they are used for, let’s look more into the importance of mailer boxes, and how they have redesigned the way businesses used to think about the packaging.
Importance of mailer boxes & their usage:
Either it is a fragile product or a sturdy one, mailer boxes offer equal protection to them. It is why they have successfully matched with the increasing demand for packaging solutions in online businesses. The corrugated material that is used in making these boxes offers the highest shock protection with its flexible makeup.
In our daily life, we come across white corrugated mailer boxes that we usually receive from our online orders. These boxes have a lot of variety to offer, and they could be customized to offer a low, medium, to highest protection to the product depending upon the nature of the product.
Apart from meeting with the exponential needs of packaging, online businesses also use custom mailer boxes for a variety of other uses. Let’s discuss these advantages that mailer boxes provide that give them a cutting edge over other types of packaging boxes.
Marketing & Branding
Mailer boxes bulk ordered from packaging companies are always customized by the companies to meet their marketing and branding needs, along with the packaging needs. Brands use a specific colour and design scheme over a period to make a name of it and to make it more recognizable among the customers. For example, whenever we see a corrugated box with an arrow sign on it, we know for a fact that it is from Amazon.
Similarly, these boxes can be used for the marketing of the brand. Brands can publish special offers and promotions on these boxes, and their stretched outreach will ensure that the offer reaches a vast number of people. It is one of the most commonly used features of the mailer boxes, and it, alongside the branding, ensures that a brand settles well in a market and can compete with other big names.
Specific product descriptions are also printed on the mailer boxes as a user manual to ensure that the customers are using the product in the right way. Likewise, fragile products’ boxes are tagged with distinctive logos to make it clear that they are handled with special care in the transit.
They are eco-friendly
Plus Printers Mailer boxes are made from corrugated material, which is one of the most recyclable materials on the planet. It makes custom mailer boxes one of the most sustainable packaging options for a brand. It enables them to meet the high ethical standards of business practices that modern customers seek.